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Une voiture est née
Gérald Caillat
1997 - 51 min - Beta digital - Couleur - France
Author-Director : Gérald Caillat
Delegate Producer : Idéale Audience
Broadcasting Co-producer : France 3
Broadcasting Pre-purchase : La Sept ARTE
Broadcasting Pre-purchase : SVT (Sveriges Television AB)
Contribution : CNC, Procirep
Gérald Caillat
1997 - 51 min - Beta digital - Couleur - France
To launch its latest model of car, a major automobile firm recently held an international sales convention attended by 10,000 agents and dealers from around the world. The stakes are high in today's competitive environment. To be effective, firm are resorting to warfare strategy and complex marketing ceremonials.
This film explores and analyses the marketing techniques and strategies used by multinationals to compete in the international marketplace.
Author-Director : Gérald Caillat
Delegate Producer : Idéale Audience
Broadcasting Co-producer : France 3
Broadcasting Pre-purchase : La Sept ARTE
Broadcasting Pre-purchase : SVT (Sveriges Television AB)
Contribution : CNC, Procirep