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Ikea, à l'assaut du bonheur
( A quoi rêvent les classes moyennes ? )
Juliette Senik
2011 - 52 min - HDV - Couleur - France
Author-Director : Juliette Senik
Photography : Raphaël O'Byrne
Sound : Gérard Allouche, Yuzhe Song, Daria Golovachyova
Editing : Françoise Bernard
Delegate Producer : La Générale de Production
Broadcasting Pre-purchase : ARTE France
Contribution : CNC
( A quoi rêvent les classes moyennes ? )
Juliette Senik
2011 - 52 min - HDV - Couleur - France
A portrait of the emerging global middle class through the prism of Ikea. In three cities across the world, from St Petersburg in Russia, to Tel Aviv in Israel and Beijing in China, an IKEA store has just been set up .
This documentary travels to meet families throughout the world, to question the transformation of taste and way of life.
Author-Director : Juliette Senik
Photography : Raphaël O'Byrne
Sound : Gérard Allouche, Yuzhe Song, Daria Golovachyova
Editing : Françoise Bernard
Delegate Producer : La Générale de Production
Broadcasting Pre-purchase : ARTE France
Contribution : CNC